The claim "Durch Zürich wie ich will" reveals the unrestricted freedom to combine tram, bus, e-scooter,

car sharing and PubliBike. And this in a year in which people's mobility was more restricted than it had been

for decades. How ZüriMobil was able to reach its target of 8,000 downloads despite, or perhaps because of 

this contradiction, is shown by the well-thought-out and broad-based media strategy across all media channels.

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work done at MAXOMEDIA